- BUS 236 – Soc Media Mrktng Strat Capsto (3)
- Prerequisites: BUS 232 and BUS 234. This course studies the components of a successful social media strategy for an organization. Students will build a profile for an organization and include an analysis of its target audiences, establish measurable goals, identify challenges, plan policies, assign roles, set a budget, coordinate communication, apply metrics, and establish a change management plan.