- COMM 120 – Public Relations (3)
- This course examines the history and scope of the public relations industry. This includes a survey of the roles and responsibilities of the public relations professional in the private and public sectors. Through examination of the importance of the audience and audience research in public relations program planning, how public relations differs from advertising, and the use of traditional publicity tools like press releases and press kits to reach targeted audiences, students will gain an overall understanding of the public relations field. Recognition of the importance of ethics, integrity, and relationship building as a foundation for public relations will also be explored.