- BUS 254 – Marketing for Hospitality/Tour (3)
- This course is designed to provide an introduction to the general principles of marketing and an in-depth study of marketing focused on the hospitality and tourism industry. The student will be exposed to the relationship between marketing and the consumer experience with opportunities for the student to apply marketing theory utilizing case studies and experiential activities related to the tourism and hospitality industries. Special emphasis will be placed on the importance of research, social media, database marketing and public relations. This course will serve as an elective for any business student and is a required course for the Event Management Certificate program. The class will target students interested in obtaining skills in marketing for the hospitality and tourism area.