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Microcredentials

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Marketing Events

Earners of the “Marketing Events” badge demonstrate that they can effectively plan and market events such as corporate events, conferences, workshops, celebrations, and conventions through traditional and contemporary marketing approaches. Students successfully plan and market an authentic event utilizing publicity, advertising, and social media marketing tools.

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Courses Credit Hours
BUS 248 Event Planning 3
BUS 254 Marketing for Hospitality and Tourism 3
BUS 232 Introduction to Social Media Marketing 3